Simon assumes the role of producer: he is in charge of the organization, coordination and follow-up of the creative and strategic productions of Brand Senses. While keeping an eye on the bigger picture he focuses on the general follow-up and the creative and textual interpretation and complementation of the projects. To listen, feel, think and act. In that order. Always adopting a purposeful and results- oriented approach. He is a first point of contact, facilitator, planner, ‘wailing wall’, liaison, copywriter, conceptual translator and ambassador.