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World Ports Sustainable Program

Port of Antwerp

The Challenge

The Port of Antwerp reports on its sustainaibility efforts across ten different domains using a fully documented report. Brand Senses was asked to translate this creatively, comprehensibly, and attractively into a 60-second animated clip. It was important to link back to the five pillars – future-proof infrastructure, climate & energy, social integrations of ports, safety & security, governance & ethics – and the 17 Sustainable Development Goals of the United Nations (SDGs).

The clip had to highlight that the Port of Antwerp informs soundly and communicates openly. Another requirement: to enhance the involvement and support base of all parties involved. Lastly, the Part seeks to further motivate all companies and partners to do sustainable business.

22 and 23 March 2018 saw the world premiere launch of the World Ports Sustainability Program (WPSP) in the Port of Antwerp. Brand Senses handled the communication, the campaign image, and the event website.

Green Idea

For the campaign image, we drew inspiration from the architecture of the Port House by Zaha Hadid. It was stylistically designed in the 17 SDG colours. The infinity lines symbolize the global connection around this sustainability programme.

Groovy Love

We invited the international port authorities, members of port organizations, CEOs, representatives and CSR managers, stakeholders and politicians to endorse the Ports Sustainability Program, all within the magnificent setting of the Port House of Antwerp.

In addition to the programme and practical information, the event website also provided the keynote speaches of all renowned international speakers. The formal signing of the WPSP declaration concluded the congress.

Great results

The sustainability report can be consulted via: www.duurzamehavenvanantwerpen.be


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