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Kick-off Climate Plan

Provincie West-Vlaanderen

2017

The Challenge

Green Idea

The ambition of the province is to operate at full CO2 neutrality by 2030. How can we assist? By clearly informing staff on the internal climate plan. Granted, we have faced less complex assignments. But as we stand squarely behind this objective, we grasped the opportunity with both hands, and the result was a climate programme with some muscle!

Groovy Love

Climate change, CO2 neutrality, CO2 emissions, CO2 reduction, … What does it really mean? Before you can cut these terms into bite-size morsels, they first need to be made tangible. This is why we set up the entire campaign around CO2 balls that visualize emissions. A very abstract notion suddenly becomes tangible and concrete. CO2 neutrality means that, outside of the natural carbon cycle, no additional CO2 gases are emitted. No CO2 emissions means that the organization does not contribute to climate change and has no impact on the climate. No impact means zero emissions… Zero, this is the province of West Flanders’ goal! As one, all together: “We go for zero!”. This big fat zero is of course a symbol for the giant gas balls.

Great results

The climate plan kick-off preceded a more earnest run-up campaign. Posters, e-vites, round pog-like invitations to the event that represent CO2 emissions, … At the kick-off, the climate programme, muscle and all, was presented. Then came a “us” vs “them” quiz. A CO2 battle hosted by none other than full-blooded West Fleming Gunter Lamoot! The deputies and clerk were competing against the other staff members. When one of the teams answered incorrectly, giant CO2 balls fell onto ‘the losers’. This way, the entire room was filled with CO2 balls… On the way to the sustainable lunch, everyone received a CO2 top trumps game. A card game featuring the CO2 emissions of the province’s fleet cars, the parks service’s leaf blower, and even the coffee machine! Time to play and offload as many CO2 emitters onto the others as possible!

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