Incofin cvso was introduced to us towards the end of 2016.
At the time we could only guess at the meaning of this abbreviation. Meanwhile we know it all too well: ‘cooperative company with social purpose’. Explaining this in every communication would not be a good idea. And besides, what does it mean exactly?
After an introductive meeting we soon found out the powerful meaning of this abbreviation. Incofin cvso is an ethical investment fund with impact: do something good for yourself and for microcompanies and entrepreneurs in developing countries!
But how on earth do you communicate with the broad public?