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Invest with impact!

Incofin cvso

2018

The Challenge

Incofin cvso was introduced to us towards the end of 2016.
At the time we could only guess at the meaning of this abbreviation. Meanwhile we know it all too well: ‘cooperative company with social purpose’. Explaining this in every communication would not be a good idea. And besides, what does it mean exactly?

After an introductive meeting we soon found out the powerful meaning of this abbreviation. Incofin cvso is an ethical investment fund with impact: do something good for yourself and for microcompanies and entrepreneurs in developing countries!

But how on earth do you communicate with the broad public?

Green Idea

After quite a few brainstorm sessions, strategic meetings, deliberations with the Board of Directors and the investment committee, … we began to see the DNA of this product. We worked out a new proposition and gave Incofin cvso a new look. Ready to be shown to the world!

Groovy Love

We strive for long-term partnerships with our clients. Therefore we went beyond this strategic exercise and the initial graphic elaboration. We launched an entirely new website, rolled out a completely new media campaign by the end of 2017 (radio – print – online), worked on a new brochure, …

Great results

The media campaign was a huge success resulting in over 300 new shareholders. By the end of 2017 the barrier of 2000 shareholders was exceeded. It is thanks to all those shareholders that the dreams of 3,000,000 entrepreneurs can come true. Small investment, major impact!

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