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Impressive comprehensive contractor, powerful new strategy

Victor

2018

The Challenge

Victor, the Durabrik renovations company, repurposes existing residences to meet the desires of the (new) owners. After all, the ‘concrete stop’ policy indicates the end of the parcelling era. Modern, sustainable living takes place in existing built-up areas: cities and towns.

This is something we at Brand Senses fully endorse. When Durabrik asked us to attune their communications to their target audience, we were on board right away.

Green Idea

During an intense strategic roadmap involving the entire Victor team, we searched for the reason why people wish to renovate. This proved to be a blend of expectations and needs: more comfort, functionality, the ecological aspect, and safeguarding and enhancing authenticity.

Communicating on the basis of these four segments proved to be a powerful plan.
Another valuable conclusion was to push the professional advice and care-free follow-up provided by Victor to the forefront, using very classy and less corny communications.

Groovy Love

The initial results of this new strategy: a brand-new experience magazine and an attractive trade fair booth for the 2018 Batibouw construction fair.

Great results

2000 magazines have been distributed. The trade fair booth was a magnificent sight at Batibouw 2018. Both were perceived in a very positive light both by our client and by visitors.

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